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CLIENT: PepsiCo. AGENCY: TracyLocke AWARDS: Clio
We started the 2016 baseball season off with a homerun when we teamed with Pepsi and the Yankees to create Earn Your Pinstripes, a fully-integrated campaign that showcases the passion and pride of the Yankees and the fun and engaging nature of Pepsi. With the help of current and former Yankees and an SNL star, we created content to launch the program in a truly memorable way. Add in a collectible can and a pinstriped bus and you’ve got a program that truly earned it’s pinstripes.